Navigate web3 performance marketing with clarity.
The course that teaches you to run, measure, and optimize web3 ad campaigns — master the newest tech in web3 marketing to grow your project.
Taught by the team behindSpecifyLearn Web3 Advertising
Learn to launch high-performing blockchain ad campaigns from scratch. This course covers everything from audience targeting and budget allocation to conversion tracking and campaign optimization.
Built by Practitioners
Learn from Real Campaign Experience
This course is built from hands-on experience running web3 ad campaigns—not theory. Every lesson comes from real results achieved for projects.
Ross from Specify
We noticed a gap in education around performance marketing for web3.
Having run campaigns driving millions in volume, we decided to fix that.
Guest Instructors
What You'll Learn
Skills That Drive Results
By the end of this course, you'll have the knowledge and frameworks to run profitable web3 ad campaigns.
Master On-Chain Targeting
Learn to reach wallet holders, token stakers, and DeFi users with precision targeting unavailable in traditional marketing.
Track Real ROI
Measure CAC, LTV, and ROAS accurately. Attribute conversions to specific campaigns and optimize spend for maximum returns.
Understand Pricing Models
Navigate CPM, CPC, CPA, and crypto-native models like cost-per-wallet. Know when to use each for your goals.
Launch with Confidence
Go from zero to running optimized campaigns. No prior marketing experience required—we cover everything step by step.
Course Resources
Your Performance Marketing Toolkit
Tools, community, and resources to give you a real edge in web3 advertising.
Performance Marketing Community
Completing the course earns you fellowship status — an on-chain credential and access to a private community of web3 marketers who are actively running campaigns.
Mint Your Fellowship NFT
Complete the course and mint a free on-chain credential that proves your expertise.
Exclusive Telegram
Get direct access to a private group for performance marketing Q&A with practitioners.
Events & Spaces
Invitations to private AMAs, Twitter Spaces, and in-person meetups with industry leaders.
Start Your Performance Marketing Journey
The course is completely free. Enroll now and learn to run high-converting web3 ad campaigns — from targeting to attribution, everything you need to drive measurable results.